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Event Details

Leadership and Transformation Series

The Power of Category Design


The Changing Venture Capital Environment

A seminar and networking event jointly organized by MUAAS and AAS

We live and work in an extraordinary time with increasing challenges and uncertainties ahead. The pandemic has impacted and accelerated many changes in business, technology and our work environment.

The Category is the New Strategy

One of the hottest business books now is: "Play Bigger - How Rebels and Innovators Create and Dominate Markets" ( ) that explores and details the science and discipline of Category Design. A major conclusion is that if you want to build a legendary company, you need to design and build a legendary category at the same time.

This is an interactive, stimulating, provocative seminar catering to CEOs, founders, entrepreneurs and senior managers looking to transform or create a compelling and differentiated category and become a Category King and industry leader.

The Changing Capital Venture Environment and Perspective

What are the current VC trends and what's next? What meta trends are VC's prioritizing? What leadership qualities does a VC look for in an investment?

A top venture capitalist and business leader will share insights and perspective not only on today's environment, but what else to expect.

Venue : Csuites @ 2 Tanjong Katong Road, #05-01 PLQ 3, Paya Lebar Quarter ,

Singapore 437161

Food and drinks will be provided.

Kindly note: Event registration will close Sun, 25th September 2022 at (7 PM SGT)

AAS Member Exclusive

Receive 16,000 Plus$ (worth $GD 8 Lendlease E-Voucher) when you sign up as a new Lendlease Plus member on event date with promo code given.

Sep 28, 2022

7:00 PM - 9:30 PM (GMT+8)

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Csuites, 2 Tanjong Katong Road, #05-01 Paya Lebar Quarter 3, Singapore 437161
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  • 6:30 PM - 9:30 PMNetworking + Talk + Networking
    From 6:30 – 7:20pm – Canapes will be provided.
    Drinks will be provided throughout the event.

    7:20 PM - MUAAS President Talk (max 5 min)
    7:25 PM - AAS President Talk (max 5 min)
    7:30 PM - Category Designer Talk & Presentation (25 min) and Q&A (5 min)
    8:00 PM – Break for 10 minutes
    8:10 PM - Venture Capitalist Talk (25 min) and Q&A (5 min)
    8:40 PM - Networking Event start
    9:30PM – Event End


  • Darryl Dickens (Category Designer | Founder & CEO of Out-Position)

    Darryl Dickens

    Category Designer | Founder & CEO of Out-Position

    Read Bio
  • Ian Gan (Founder & CEO of Seed Ventures)

    Ian Gan

    Founder & CEO of Seed Ventures

    Read Bio


AAS Members OR MUAAS Members

For AAS members OR Macquarie University alumni

Member Price S$20
Non AAS Members